facebook – Page 3 – President of Outskirts Press

branding, ceo, publicity, self publishing a book, Social Networking Sites

Cause marketing, philanthropy, and charitable donations from book royalties

In past postings I have discussed Outskirts Press’ donations to organizations like Children’s Hospital, Make a Wish Foundation, the Education & Literacy Foundation, and others. And in the last posting I discussed more specifically our specific donations to the Colorado Humanities, and the publication of their Anthology, the royalties from which go in support of Colorado Humanities and the Center for the Book.

And this brings us to another way in which Outskirts Press seeks opportunities to give back to the community. Outside of purely philanthropic pursuits, or cause marketing tactics, donating the royalties of a book can serve two purposes: good will and good marketing. In our case, we will donate the royalties of book sales that come from the sale of our first Facebook Anthology, which is a collection of short stories, poems, and excerpts from our many Facebook Fans. We have been collecting contributions and submissions to the anthology since the first of the year on our Facebook page.

Then, on January 1oth we invited all our Facebook fans and blog readers to vote on the title of the book. Then, on January 12th, we opened the voting to determine the Charity that would receive the royalties. I still don’t know who “won.” It was our hope that by giving writers the opportunity to get published for free AND give to a worthwhile cause at the same time, interest in our Facebook Anthology would be high. That philosophy turned out to be correct. Our Facebook fan base shot past 1,000 fans almost literally overnight and continues to build.

Good deeds can become good marketing, or even, in this case, good marketing can turn into good deeds. We thank all our Facebook fans for their support. And I’m sure the “winning” charity will thank them as well.

blogging, branding, marketing, self publishing, Social Networking Sites

Social Networking Sites

Outskirts Press has its sights set on social network publishing this January as we launch our first ever “Facebook Anthology” set for publication this quarter. This is an opportunity for our Facebook Fans to submit material for free publication, just for being an Outskirts Press Facebook Fan. In my last posting I referred to this as an “experiment” and it is one. In fact, any social networking initiative or engagement is something of an experiment because it evolves in real time, with real participation by real people. It’s impossible to duplicate that in advance within a “testing environment.”

Engaging in social networking sites was one of my New Year’s Resolutions last year and it continues to be equally important this year.

So we are launching our Facebook Anthology experiment this month and we don’t know how successful it will be, or how engaged we can get our Facebook Fans to be. But it looks promising so far. Since announcing the Anthology on January 1, our Facebook Fan base has increased by 10%. Now it remains to be seen how many fans actually submit material for the anthology. Of course, it doesn’t help that Facebook makes the submission process somewhat convoluted. You see, in an effort to engage the “social” part of this anthology, we wanted to encourage our fans to submit their material directly through Facebook (as opposed to submitting it to us via email, for example). But, as a result, submissions are victimized by Facebook’s character limitations:

A “Wall Posting” has a character limitation of 1,000 while a “Status Posting” has a character limitation of 420. Since our fans are only allowed to post “Status Updates” on our wall, that means their submission is limited to 420 characters — not very many at all.

So the solution to this was to encourage them to Post a “Status Update” announcing their submission, and then Comment on their own Status Update to submit their actual creative content. You see, for some reason, Facebook allows 8,000 characters in the comments section, even though the status posts are limited to 420. Why? That’s a question for Mark Zuckerberg. While this is relatively easy to do in practice, it sounds overly complicated when just reading about it on a blog posting. It’s my hope we can encourage our fans to participate by stressing the “free publication” part and the fun social aspects of this anthology. It’s a fun, free, fast way to get published by Outskirts Press — and perhaps will allow new authors the chance to “dip their toe” into the self-publishing pool to see how it feels.

It is also my hope that many of our Facebook fans will appreciate the opportunity to donate to a worthwhile charity. You see, the royalties of this Facebook Anthology are going toward a charity that our Facebook fans themselves will vote on. And more on that next time….

marketing, search engine optimization

How do Ashton Kutcher and Britney Spears do it?

Ashton Kutcher has 5.8 million Twitter followers and appears to “tweet” a 140 character (or less) message 4-5 times a day at least. Britney Spears has 5.9 Twitter followers even though she “tweets” what appears to be just about 4-5 times a week on average; and she even has help doing that.

Certainly being a big name celebrity doesn’t hurt, but what these two Twitter aficionados have demonstrated is that consistency with Twitter updates is one of the cornerstones to attracting followers. That’s all well and good if you don’t already have a full-time job; but as most mere mortals soon discover– Twittering consistently and frequently can be a lot of work.

How do they do it?

Well, I can’t speak for them (having an entourage probably helps), but for the rest of us, it helps to rely on a little bit of automation and a little bit of strategy. At least, that’s what we do at Outskirts Press to find the time to manage a somewhat realized “social networking footprint” while still devoting the majority of our time and resources toward efforts that benefit our clients the most (ie., producing award-winning books).

First let’s discuss the automation. We use three aggregators frequently: Ping.fm, Feed Burner, and Tweet Deck. The first two are among the “tips” I discuss in detail in my upcoming book “0-60: Accelerating Your Online Marketing Efforts” and they also play a role in my upcoming presentation on the same topic at the Self Publishing Book Expo in New York on the first Saturday in October.

Ping.fm allows you to broadcast a single message simultaneously to about 50 different social networking sites. It requires an up-front time investment to set-up those sites initially with a profile, password, username, etc. But once those sites are set-up, Ping.fm allows you to “participate” on all of them relatively efficiently. Of course, part of the advantage of Web 2.0 is that it is a “two way conversation” and that is where Ping.fm has its drawbacks. Sure, it is very efficient at initiating one way correspondence, perhaps too efficient, because those messages then require some manual participation to moderate and respond to the “two way conversation” that results. Managing 50 social networking sites is beyond our company’s resources; perhaps your company is in a different place. So we pick and choose the channels we invest time and energy in. Not coincidentally, they are the most “popular” channels like Twitter and Facebook, etc.

Feed Burner and TweetDeck offer similar time-saving social networking tools, albeit in a different capacity than Ping.fm. And that’s why we use all of them, rather than being able to rely on just one.

Automation and aggregation are only half the battle. Strategizing and scheduling the composition and distribution of social networking messages is equally important and we will discuss that next time.

blogging

The trouble with blogging – part four

Another trouble I have with blogging is that most of them just aren’t very interesting.

In one of my previous “trouble with blogging” postings, I referred to the dilemma I have about what sort of confidential information I should share because that would be directly proportional to the “interest” factor. It all seems like much ado about nothing. While publicly I say that blogging and “tweeting” is the next best thing to sliced bread, for the everyday Joe I’m just not so sure anyone cares. I would think that most people are too busy writing their own blogs to read anyone else’s. But then, ironically, when I’m reading some of the blogs out there and seeing the number of comments some of them generate, I’m proving myself wrong in multiple ways simultaneously, and that’s always good for the ol’ ego.

By the way, that same belief I have that “no one has time to care” extends to twitter, Facebook, myspace, and linked-in, too, all of which I publicly recommend and almost none of which I personally have time for. Since “New Year’s Resolutions” are a big marketing push in my industry, I should touch upon one of my resolutions before January ends, and that is this: Making more time for the social media sites that I recommend. Time to practice what I preach, so to speak.

That reminds me: one of the reviews I received on Amazon for my book Sell Your Book on Amazon mentioned that very aspect — that I didn’t appear to do many of the very Amazon tactics I was recommending. That reviewer was right; a lot of the marketing tactics I suggest in my book are time-consuming, and I didn’t — or don’t — have time to do a lot of them. So my only response to that is, don’t let my personal short-comings prevent YOU from being successful. Or, as a parent might say to a child, “Do what I say, not what I do.” But, ultimately, every leader — and every parent for that matter — knows that you should lead by example.

And I’ve discovered that just because I don’t have time for that stuff doesn’t mean nobody does. In fact, internet stats seem to indicate quite the opposite. Most people seem to have nothing but time for social networking sites, so as an author, entrepreneur, etc, etc, you owe it to yourself to be out there on all those platforms in as consistent and professional a manner as you can muster. And… in spite of all my troubles with blogging, here I am.