Market Research for Self Publishing Cover Design

While our upcoming Market Research, Social Style option is designed to help authors within the process receive honest feedback on a variety of elements of their book, our main purpose is to help authors with cover design decisions.

Book covers are extremely important, and the topic comes with quite a bit of emotional fervor.   Many authors approach the publishing process with a very set idea regarding their covers.  As a custom  publisher, our first goal at Outskirts Press is to deliver the books our authors want, followed very closely by our secondary goal to deliver an extremely high-quality publication.  Issues arise when, in some instances, that first goal conflicts with the second.  It’s sometimes easy to see why. Authors who can receive a high-quality publishing service with our $399 Sapphire package often find it difficult to justify an additional $299 for a professional, unique custom cover design. After all, that’s nearly the cost of the entire publishing service!  

Of course, that’s a little like stepping over a dollar to pick up a penny.  And we expect when we launch our Market Research, Social Style option, more authors will receive 3rd party unbiased recommendations that lead to improvements with their books. After all, everyone wants the same thing — award-winning books published by award-winning authors.

Speaking of awards, our authors have received quite a few lately, and that sounds like a good topic for next time.

Power to the people

Speaking of polls, Outskirts Press will soon start offering “market research” to our authors to help them improve their books and/or solicit honest, valuable feedback from our social community – which is also comprised of writers and other business professionals.  People helping people publish better, that’s our goal.  We are in the beta-testing process of launching  a new option called Market Research, Social Style, which gives our authors in the publishing process access to ask a specific question of our social community and “put it to a vote.” 

Our preliminary steps in launching this option involved our very own Fandemonium Anthology, which we published on behalf of our Facebook community.  During that process in the first quarter of 2011, we solicited feedback and votes on a number of publishing decisions, including the cover design, the title of the book, the pricing, and the charity to receive the royalties.  Each time, a poll was created to solicit votes, and the “winning” selection was available for everyone to see and comment on. 

Now, we will turn over this same offering to our authors to help them collect “market research” on any number of publishing considerations they may have, including book titles, cover design options, imprint logo designs, or whatever else they want “outside opinions” on.

More on “social publishing” in a few hours…