Way back in April I discussed a webinar I had attended by a “social scientist” who suggested that multiple blog postings throughout the day translates to increased blog traffic and a greater number of blog visitors and, therefore, better exposure for your company. So, in April, I tried following that advice and posted multiple, shorter blogs throughout the day. Then, on May 5th and May 6th, I looked at the statistics for this blog (captured conveniently by WordPress), which showed this:
Contrary to the “social scientist” hypothesis — if you can call it that, since he claimed his suggestion was based upon statistical science — my blog traffic did not increase. In fact, it went down. Those three postings were MORE work and I received LESS traffic.
To be honest, I was grateful to discover this. I wasn’t sure I was going to be able to keep up the 3-postings-a-day schedule, anyway. So, on May 7th I suggested that I would try a different tactic in May to see if it worked better. Rather than posting three shorter postings throughout the day, I would take those three shorter postings and post them three days in a row. (Up until then I had been posting relatively lengthy postings about once every 3-4 days).
What I was shooting for was a significant increase in blog traffic, similar to the bump that occurred in March 2010 and again in November 2010.
Tune in tomorrow to see if the new tactic worked.
President of Outskirts Press 