Way back in April I discussed a webinar I had attended by a “social scientist” who suggested that multiple blog postings throughout the day translates to increased blog traffic and a greater number of blog visitors and, therefore, better exposure for your company. So, in April, I tried following that advice and posted multiple, shorter blogs throughout the day. Then, on May 5th and May 6th, I looked at the statistics for this blog (captured conveniently by WordPress), which showed this:
Contrary to the “social scientist” hypothesis — if you can call it that, since he claimed his suggestion was based upon statistical science — my blog traffic did not increase. In fact, it went down. Those three postings were MORE work and I received LESS traffic.
To be honest, I was grateful to discover this. I wasn’t sure I was going to be able to keep up the 3-postings-a-day schedule, anyway. So, on May 7th I suggested that I would try a different tactic in May to see if it worked better. Rather than posting three shorter postings throughout the day, I would take those three shorter postings and post them three days in a row. (Up until then I had been posting relatively lengthy postings about once every 3-4 days).
What I was shooting for was a significant increase in blog traffic, similar to the bump that occurred in March 2010 and again in November 2010.
Tune in tomorrow to see if the new tactic worked.
