To continue this week’s topic, the stats from WordPress suggested to me that rather than following the “social scientist’s” idea of multiple (shorter) blog postings through the day, it was more preferable to post shorter blog postings multiple days in a row. When I did that in May, the result was the highest number of viewers for my blog thus far. I continued posting shorter blog postings more often in June. And here’s what happened:
In two months (between April – June) I nearly doubled the traffic to this blog. In fact, the “darker” shade of blue is the April bar that I “cut and pasted” to superimpose over June, as a comparison. July’s figures are there, too, where you can see a slight increase over June. But that is encouraging in its own right. As you work to build traffic for your own blog, you should work on developing specific tactics that significantly increase traffic from one month to the next (as my blog did between April and May, and again between May and June) — AND, you want to make sure not to lose that traffic once you have earned it. Continue to give compelling content and information (or entertainment) and react to the statistics provided to you by your blogging platform.