Latest Outskirts Press Anthology is Published

Last week our latest Outskirts Press anthology was published, titled Royal Flush: A Winning Collection of Poetry and Short Stories. I’ve added its cover to the right-hand side-bar.

This was the third anthology we have published. The first was a collection from five of our highly successful authors and is titled The Highly Effective Habits of 5 Successful Authors. The second was a collection of  submissions made by our Facebook friends titled Fandemonium. In an effort to experiment with “collaborative, social publishing” our Facebook fans were involved with certain aspects of the production process, like determining the look of the cover, the pricing, and even the charity to receive the royalties — all determined by social voting.

Royal Flush is our third anthology. Only our own published authors at Outskirts Press were invited to participate.  Below are the submissions that are included:

You can order Royal Flush from Amazon by clicking on the cover to the right, or you can save 10% by ordering directly from Outskirts Press Direct by clicking here.

Free Self-Publishing App from Outskirts Press is Available

Free Download – Click Here

Category: Business/Productivity
Updated: June 29, 2011
Current Version: 1.77916
Compatible with: iPhone 4 iOS 4
Size: 7.8mb
Language: English
© 2011 Outskirts Press, Inc.

Announcing our free iPhone 4 app

Description

The Outskirts Press Free Publishing App for the iPhone 4 (running iOS 4) is now available for download. It provides mobile access to live updates through the Outskirts Press publishing and social communities.

Please note: This app works for the iPhone 4 running iOS4 and the iPad, but does not work on the older, first generation iPhones (iPhone 3).

Over the past several months this blog has touched upon the process of dealing with Apple to get this application available. It was not without its hurdles.  But that’s what Outskirts Press does; we confront those challenges for authors so they don’t have to. Coming soon will be Author Apps, and I’ll talk more about that exciting new marketing option for authors as it gets closer.

In the meantime, here are some features/benefits of the new Outskirts Press Free Publishing App:

  • Stay constantly up-to-date on happenings in the self publishing, book publishing, and book marketing arenas
  • Receive exclusive discounts and promotions only available through the App
  • Constantly updated! Blog news is updated almost daily.  Newly featured authors are updated every other day. Newly featured author book videos are updated approximately 1-2 times a week.

A closer look at our self-published books on Amazon

In yesterday’s post I included a screen shot of our Outskirts Press books on Amazon.com, showcasing the 7,302 total title count (as of July 1). Let’s take a closer look at that screen shot and what it tells us about the breadth and quality of books being published by Outskirts Press:


The circled title count of 7,302 shows the number of books, in all formats, published by Outskirts Press.

The “New Releases” just to the left of the circled total title count shows 46 new Outskirts Press books were added to Amazon in June, while 298 were added over the months of April, May, and June, for an average of roughly 100 titles a month in that time period. The number of books we’ve put onto Amazon is actually much higher than that.  With our Private Label publishing option, many authors and publishers use our high-quality, full-service packages “behind the scenes” and publish their books under their own publishing imprint name. Therefore, those titles don’t appear on a search for “Outskirts Press” nor contribute to any of the stats seen here.

In the “Department” column under the “New Releases” you can see Amazon’s categorical break-down of the types of books Outskirts Press has published onto Amazon.  These categories are based upon the BISAC codes we and our authors assign to their books during the pre-production stage.   Our two most popular categories are “Literature & Fiction (2,945)” followed by “Religion & Spirituality (1,456).” In other words, Literature & Fiction represents roughly 40% of our total output, while Religion & Spirituality represents 20%.    With 60% of our business focused on these two categories, it’s no wonder we excel at both.

We’ll examine more stats next time…

Best Self Publishing

When researching the “best self publishing” options, the best course of action is often to identify a number of different sources, compile a scoring system, and then determine the average score of the self publishing companies to come up with the best company for you.  Why is looking at one source not enough? Because that one source may be unreliable for one reason or another. But when you combine multiple sources to arrive at averages, you have a much better chance of getting an accurate sense of the “best self publishing” company.

Let’s perform this analysis on 20 different self publishing companies using four different “self publishing review” sources: Top Self Publishing Firms by Stacie Vander Pol, The Fine Print of Self Publishing by Mark Levine, TopTenReviews.com, and TopConsumerReviews.com.

Top Self Publishing Firms – There are 13 companies in the “Large and Medium” category in Stacie Vander Pol’s book, ranked from best to worse. So I applied a numeric value for each of them ranging from 13 (good) to 1 (not so good).

Fine Print of Self Publishing – There are 4 different categories in Mark Levine’s book:  “Outstanding” companies get 3 points. “Pretty Good” companies get 2 points. “Just OK” companies get 1 point. And since “Publishers to Avoid” sounds worse than not being in the book at all, those companies lose a point.

TopTen Reviews – Ranks ten different companies so I will apply a numeric value for each one. The company they rank #1 will receive 10 points, the company they rank #2 will receive 9 points, and so on.

Top Consumer Reviews – Ranks 8 companies, I will apply a 8-1 numeric value.

Each of the 20 companies therefore receives a certain number of points from one or more of the sources. Add them up, divide by 4, and you have their AVERAGE score among all four review sources, listed in the right-most column.

And that leaves us with this analysis below (blanks indicate no presence in that particular source):

TopTen Top Consumer Fine Print Top Firms Total
Outskirts Press 8 7 2 13 30
Company 3 10 4 -1 11 24
Company 5 7 3 9 19
Company 2 1 12 13
Company 14 6 6 1 13
Company 10 9 -1 4 12
Company 4 1 10 11
Company 6 2 8 10
Company 8 3 -1 6 8
Company 9 2 1 5 8
Company 15 5 2 1 8
Company 18 8 8
Company 7 -1 7 6
Company 11 4 -1 3 6
Company 12 3 2 5
Company 19 5 5
Company 16 3 1 4
Company 17 1 1
Company 20 1 1
Company 13 -1 1 0

I don’t list our competitors by name in my blog, but it’s easy enough to see the companies I’m reviewing by referring to the sources I’ve mentioned above. And if you’re curious why the company names are not listed in order, it is because they are numbered in the order that they appear in Top Self Publishing Firms.

And that’s not even the point of this posting. The point is the concept of combining sources of information to arrive upon the “best self publishing” option.

Now if one were looking to find flaws in the data above, the easiest thing to say would be Top Self Publishing Firms is weighted too heavily and the Fine Print of Self Publishing is weighted not heavily enough because the former has a maximum of 13 points while the latter has a maximum of only 4 points.

Fair enough. So let’s apply a 10-point system to all four sources and see what that tells us next time…

Self Publishing Deals

It’s Sunday, July 3rd. Talk about a day when next to no one is thinking about publishing a book.  The July 4th weekend is a time when families and friends get together and enjoy BBQs, trips to the mountains, bike rides, swimming, car trips, fireworks, county fairs, festivals, concerts…. just about anything other than working on your goals toward becoming a published author.  So, of course, it’s always the time we at Outskirts Press like to offer our biggest “self publishing deal” of the year — a 20% savings on our two top-of-the-line publishing services – the Diamond and the full-color Pearl.

Interestingly, we find that our biggest competitor is ourselves. After all, if you want to keep 100% of your rights, 100% of your royalties, and 100% of the control, there aren’t a lot of choices for high-quality, full-service self-publishing firms.    So many authors choose Outskirts Press for a variety of different reasons.  But then they are left with the real choice – deciding what service level to select.  Our full-color Pearl package is an easy decision. If your book requires color on the inside, it’s the only choice.

But when it comes to black/white interior books, there are four other choices and for most of our authors, that choice really comes down to two: the Diamond or the Ruby. The Diamond service is $999 and the Ruby service is $699.   That is a $300 difference that, for many of our authors, is often made up for by the $300 of options included with the Diamond (free e-book, free Spring Arbor distribution, free audio excerpt).   But for other authors, the choice isn’t always that easy, especially during this economy when every penny has to count.

And that’s why I like the 20% discount when we offer it (which isn’t very often).  It brings the Diamond package down to $800, a mere $100 more than the Ruby, and when you factor in all the other advantages of the Diamond, it makes the decision easy.

This “self-publishing deal” of 20% off our Diamond or Pearl packages goes through July 5th.  Here’s the necessary promotion code to use:  JULY42011

Order your Diamond package conveniently by clicking here.

Or your full-color Pearl package conveniently by clicking here.

How many votes did the Best Book of the Year winner receive?

Needless to say, our winner of the Outskirts Press Best Book of the Year award was beside herself when she received the official news. It was a well earned victory.  After all, another finalist was leading the way with the votes through the final days.

But thanks to an 11th-hour campaign, this tenacious promoter pulled back into the lead just before the polls closed at midnight on April 30th.

It was close! Kudos go out to all three of our finalists. They all have something to be very proud of.   Doris’ book The Beads of Lapis Lazuli garnered 1,379 total unique votes, while The Key to Job Success in Any Career was a close second with 1,269 total unique votes. 

Here’s how Doris did it, in her own words:

“The first call for votes went to everyone in my address book with two requests: please vote, and please ask relatives, friends, and friends of friends to vote.  A large number of enthusiasts really got into the voting and launched individual campaigns.  I posted a notice about the competition on Facebook with the request to involve friends and friends of friends and a few special people worked very hard: one at university, two in retirement homes, and two medical professionals.  Without networking the voting would have been very different.  Persistence, begging, pleading, and follow-up were what pushed the vote over the top to a nail-biting end.”

Congratulations, Doris Kenney Marcotte, author of our 2010 Outskirts Press Best Book of the Year award-winner, The Beads of Lapis Lazuli.

Best Book of the Year analysis

Yesterday I showed this graphic, which is the stat of unique visitors to the Outskirts Press blog by month:

April was the month in which we opened up the voting for the Outskirts Press Best Book of the Year awards.  Part of publishing a “best book” should depend upon the author’s own marketing prowess, so once we determine the three finalists, we put their destiny in their own hands. The finalist with the marketing moxie to generate the most votes for his/her own book is declared the winner.  After all, publishing success isn’t ONLY about publishing a beautiful, well-written and well-edited work. It’s also about promoting that book after publication. 

The 3 finalists rose to the occasion. In fact, it was neck and neck between two of them throughout most of the voting period, which was April 15 – April 30.  And April 30th marked the single highest visitation day to our blog since its inception. The two finalists each received in excess of 1000 votes and when the polls closed,  a mere 110 votes separated them.

So, who won? We’ll talk about that tomorrow…

Congratulations ForeWord Book of the Year Finalists 2010

When comparing the finalists in the ForeWord Book of the Year Awards (not to be confused with our own BEST Book of the Year Award — I know, it’s confusing), Publishers A, U, and X are a little more competitive – but not by much when you consider that jointly, these three competitors (all operating in one office with the same personnel) publish roughly 1,000 books a month or more.   Publisher X has one finalist and Publisher A has 5. Publisher U has 21.  But then again, Publisher U published over 3 times the number of books we did at Outskirts Press, so from a statistical standpoint (and that’s really all success is,  a matter of statistics), Outskirts Press stands out as the most award-winning publisher among the five major self-publishing firms.  Yes, yes, there are three other companies that could be considered “major” based solely upon the number of books they publish a year, but not one of them has a single Book of the Year finalist. And all that is a long preamble to congratulating our own ForeWord Book of the Year finalists from Outskirts Press, who are:

ForeWord Book of the Year Finalists

I always enjoy comparing the success of our authors with the success of authors from our competitors.  And fortunately, ForeWord Reviews makes that pretty easy with the announcement of their Book of the Year Finalists for 2010 at http://www.bookoftheyearawards.com/finalists/2010/ – You can search for any publisher and see how they perform.

Competitive analysis is something I don’t spend an enormous amount of time on, but I do try to keep up with other self-publishing firms as much as I can.  In general, I only bother to keep a close eye on our five major competitors and they are, respectively, Publisher A, Publisher C, Publisher L, Publisher U, and Publisher X.  

As I’ve mentioned in the past, I don’t mention other publishers by name in my blog, but it’s not difficult to unravel my super secret naming convention.  Of course, if you were to agree with one rather vocal member of our Board, we don’t actually compete with Publisher C or L. To paraphrase:  “That’s like saying Perrier competes with swamp water.”  Meow.

But he has a point. Publisher C has a grand total of 3 finalists and if you are to believe their marketing claims, they publish roughly 1 trillion books a day (slight hyperbole), making for an award-winning percentage of approximately 0%.  Similarly, Publisher L publishes so many books the Library of Congress had to open a whole another wing just to accommodate their volume (if you’re to believe a press release from April 1 that they distributed a few years back), and yet they published exactly zero ForeWord Book of the Year finalists in 2010.   Their April Fool’s day release notwithstanding, that’s not a very high winning percentage.  Perhaps this goes to show that publishing with one of those cheapo do-it-yourself outfits isn’t exactly the route to an award-winning book…. And interestingly, if you actually look at the “services” they’re starting to offer, they’re becoming pretty expensive, which is basically like adding insult TO  injury.

More on the Book of the Year finalists and our other 3 competitors in a few hours…

Best Book of the Year votes – update

Last time I mentioned I would discuss some of our award-winners. First and foremost is the current poll for the Outskirts Press 2010 Best Book of the Year award.  The polls are open through the end of this month and then we’ll crown the winner. It’s a close race! As I write this, Frank and Doris are dead-even with 48.43% each.  That’s impressive, and speaks directly to each of their respective marketing efforts.  Doris started strong out of the gate, capturing in excess of 60% of the votes when the polls first opened on the 15th.  In the days that followed, however, Frank launched what appeared to be an effective marketing campaign of his own and brought his total percentage above Doris’ for a few days.  Now they’re neck and neck. What would be really interesting would be to ask them what marketing tactics they are pursuing. Hmm… we might do that, at least for the winner once the polls closed.   It might shed some valuable information on “platform building” for other writers.  Following in the footsteps of successfully published authors is part of what we embrace at Outskirts Press.

Watch the polls and vote for your favorite here (yes, WordPress allows you to share polls across multiple blogs — cool, huh?)  For details about the three finalists, visit the Outskirts Press Blog.